Infographics are powerful visual content that drives massive traffic and converts exceptionally well with content locking. This beginner-friendly guide shows you exactly how to create, promote, and monetize infographics through CPA content locking—even if you have zero design experience.
Why Infographics Work Perfectly for Content Locking
The Visual Advantage:
Infographics get 3x more engagement than text-only content on social media. They're highly shareable, easy to consume, and create natural desire for more detailed information—making them ideal for content locking strategies.
The Psychology of Partial Infographics:
When people see a compelling visual summarizing valuable information, they naturally want the complete details, full explanations, and actionable steps. This desire makes them willing to complete CPA offers to access the locked comprehensive content.
Perfect for Beginners:
You don't need design skills—free tools make professional infographics simple. You don't need extensive writing—visuals communicate quickly. You don't need video equipment—static images work perfectly.
Step 1: Choose Your Infographic Topic (30 Minutes)
Topic Selection Criteria:
Your infographic topic should present information that naturally fits visual format: processes, comparisons, statistics, timelines, or hierarchies.
High-Converting Infographic Topics:
Process-Based (Best for Beginners):
- "7 Steps to [Achieve Goal]"
- "The Complete [Process] Workflow"
- "How to [Solve Problem] in 5 Simple Steps"
Data-Driven:
- "15 Statistics About [Topic] That Will Surprise You"
- "[Year] State of [Industry] - Key Numbers"
- "What [Number] People Revealed About [Topic]"
Comparison-Based:
- "[Option A] vs [Option B]: Complete Comparison"
- "5 Ways to [Task] - Which Works Best?"
- "Traditional vs Modern Approach to [Topic]"
Timeline-Based:
- "30-Day Plan to [Achievement]"
- "The Evolution of [Topic] from [Year] to [Year]"
- "Your First 90 Days in [New Venture]"
How to Choose:
Pick a topic where you already have knowledge or can research easily. Select subjects with existing search demand (check Google for 1,000+ monthly searches). Choose topics where people need more detail than an infographic can provide.
Example Selection Process:
Topic: Instagram Growth Strategies Infographic: "7 Instagram Algorithm Hacks That Triple Engagement" Locked Content: Complete guide with specific implementation steps, templates, and examples Why It Works: People see the 7 hacks visually, want detailed explanation of how to implement each one
Step 2: Create Your Infographic (1-2 Hours)
Tool Selection for Beginners:
Canva (Recommended for Beginners):
- Free version has excellent templates
- Drag-and-drop interface (no skills needed)
- Pre-made infographic layouts
- Easy text editing and icon addition
- Direct download as PNG or PDF
Alternative Free Tools:
- Piktochart (simple interface, good templates)
- Venngage (many free templates)
- Adobe Express (formerly Adobe Spark)
- Google Slides (surprisingly effective for basic infographics)
Step-by-Step Canva Process:
Create Account: Go to Canva.com and sign up for free. No payment required for basic features.
Select Template: Search "infographic" in templates. Browse until you find layout matching your topic style. Click to open and customize.
Customize Header: Replace template title with your infographic title. Use bold, clear fonts (avoid decorative fonts that are hard to read). Make sure title describes the value: "7 Proven Ways to..." not just "Ways to..."
Add Your Content: Replace template text with your content points. Keep text concise (5-10 words per point maximum). Use bullet points or numbered lists for clarity.
Insert Relevant Icons: Click "Elements" in left sidebar. Search for icons related to your topic (marketing, money, growth, etc.). Place icons next to each major point. Use consistent icon style throughout.
Choose Color Scheme: Stick to 2-3 main colors maximum. Use high contrast (dark text on light background). Consider your niche: blue for business/tech, green for money/health, purple for creativity.
Add Visual Hierarchy: Make important information larger. Use different font sizes for headers vs details. Add white space between sections (don't cram everything).
Include Branding: Add your website name at bottom. Include small logo if you have one. Add "For complete guide, visit [YourWebsite.com]" at the bottom.
Download: Click "Share" then "Download". Choose PNG for best quality. Select highest resolution available.
Design Time-Savers:
Start with template—don't design from scratch. Use Canva's suggested color palettes. Choose icons from same collection for consistency. Copy-paste elements you like rather than recreating.
Step 3: Create the Locked Content (2-3 Hours)
Your infographic is the teaser; now create the comprehensive content people will unlock.
Expansion Strategy:
For each point in your infographic, write 200-300 words of detailed explanation in your locked content.
Example Expansion:
Infographic Point: "Post at 7pm for 3x more engagement"
Locked Content Expansion: "Posting Time Optimization: The 7pm Sweet Spot
After analyzing 10,000+ Instagram posts, we discovered that content posted at 7pm receives 287% more engagement than posts at random times. Here's why this works:
[3-4 paragraphs explaining the psychology, algorithm factors, and user behavior]
Implementation Instructions:
- Go to your Instagram analytics
- Check your specific audience's active times
- Schedule posts using Buffer or Later app
- [Continue with specific steps]
Common Mistakes:
- Posting exactly at 7:00 (everyone does this - try 7:17pm)
- Ignoring timezone differences for global audiences
- [Continue with mistakes to avoid]
Template: [Include a posting schedule template]"
Locked Content Structure:
Introduction (10%): Acknowledge they've seen the infographic and promise detailed implementation.
Detailed Explanations (60%): Expand each infographic point with step-by-step instructions, examples, and screenshots.
Implementation Tools (20%): Provide templates, checklists, calculators, or resources mentioned in infographic.
Troubleshooting (10%): Address common problems and provide solutions.
Minimum Locked Content Length:
For 5-7 point infographic: 1,500-2,500 words of locked content For 8-10 point infographic: 2,500-3,500 words of locked content Plus: 3-5 downloadable resources (templates, checklists, examples)
Step 4: Set Up Your Landing Page (1 Hour)
Page Structure:
Your landing page should display the infographic prominently with a clear path to unlock detailed content.
Essential Page Elements:
Compelling Headline: "[Number] [Topic] [Benefit] - Get the Complete Implementation Guide"
Example: "7 Instagram Hacks That Triple Engagement - Get the Complete Strategy Guide"
The Infographic (Prominently Displayed): Embed your infographic at full size so visitors can read it clearly. Make it the hero visual on your page.
Value Statement: "This infographic shows you what works. The complete guide shows you exactly how to implement each strategy with templates, examples, and step-by-step instructions."
What's Included List: ✓ Detailed explanation of all 7 strategies ✓ Step-by-step implementation instructions ✓ Ready-to-use templates and calculators ✓ Real examples with screenshots ✓ Troubleshooting guide for common problems ✓ BONUS: [Additional resource]
Social Proof: "Join 3,847 people who downloaded this complete guide" Include 2-3 testimonials if available
Gateway to Locker: "Get instant access to the complete guide by completing one quick verification below (takes less than 2 minutes):"
[Content Locker Here]
Page Layout Example:
[Header: Your Logo/Website Name]
[Headline]
7 Instagram Hacks That Triple Engagement
Get the Complete Implementation Guide
[Subheadline]
The proven strategies that helped 1,000+ accounts
grow their engagement rate from 2% to 6%+
[Full Infographic Display]
━━━━━━━━━━━━━━━━━━━
Love this infographic? Get the Complete Guide
The infographic shows you WHAT works.
The complete guide shows you exactly HOW
to implement each strategy.
Inside the Complete Guide:
✓ Detailed breakdown of all 7 strategies
✓ Step-by-step implementation instructions
✓ Content calendar template
✓ Caption formula examples
✓ Hashtag research system
✓ Analytics tracking spreadsheet
Join 3,847 others who downloaded this guide.
Complete one quick verification for instant access:
[CONTENT LOCKER]
━━━━━━━━━━━━━━━━━━━
[Footer with links to other content]Technical Setup Options:
WordPress: Create new page, add infographic image, write content, install content locker plugin (Content Locker by OnePress or similar).
Google Sites: Free website builder, upload infographic, add text, embed locker code from CPA network.
Landing Page Builders: Leadpages, Unbounce, or Instapage all support content locking with custom code blocks.
Simple HTML Page: If you know basic HTML, create standalone page with infographic, text, and CPA locker embed code.
Step 5: Promote Your Infographic (Ongoing)
Your infographic is created and locked content is ready. Now drive traffic to generate CPA earnings.
Social Media Promotion:
Pinterest (Highest Priority for Infographics):
Create Pinterest account (business account for analytics). Design pin version of your infographic (1000 x 1500 pixels works best). Write keyword-rich description with relevant hashtags. Create board specifically for your infographic topic. Pin your infographic with link to landing page. Repin to relevant group boards (join 5-10 in your niche).
Why Pinterest Works: Infographics are Pinterest's native content format. Pins have long lifespan (months or years of traffic). Users actively seek informational content. High click-through rates to landing pages.
Instagram:
Post your infographic as carousel (split into slides). Share to Instagram Stories with "swipe up" or "link in bio". Use relevant hashtags (20-30 per post). Write caption previewing the locked guide value. Update bio link to point to your landing page.
Facebook:
Share in relevant Facebook groups (follow rules, provide value). Post to your business page if you have one. Join niche-specific groups and share when appropriate. Create Facebook ad targeting interested audiences (optional paid promotion).
Twitter/X:
Post infographic with compelling preview text. Use relevant hashtags and tag influencers (when appropriate). Thread the main points with final tweet linking to full guide. Retweet and reshare periodically.
LinkedIn:
Post infographic as PDF document. Share to LinkedIn with professional commentary. Post in relevant LinkedIn groups. Tag connections who might find it valuable.
Reddit:
Find relevant subreddits in your niche. Participate genuinely before sharing. Share infographic in proper context (not spam). Include link to landing page in comments. Follow subreddit self-promotion rules carefully.
SEO and Content Marketing:
Blog Post Embedding:
Write a 1,000-1,500 word blog post about your infographic topic. Embed the infographic within the post. Explain 2-3 points from infographic in detail. Link to landing page for "complete guide". Optimize blog post for search engines (use keywords in title, headers, meta description).
Guest Posting:
Reach out to blogs in your niche offering guest posts. Include your infographic in the contributed article. Get backlinks to your landing page. Build authority and drive referral traffic.
Infographic Directories:
Submit your infographic to directories:
- Visual.ly
- Infographic Journal
- Daily Infographic
- Cool Infographics
- Infographics Archive
Email Marketing:
Send infographic to your email list if you have one. Encourage forwards and social sharing. Provide direct link to landing page. Create dedicated email sequence around the infographic topic.
Step 6: Optimize for Conversions (Week 2+)
Track These Metrics:
Page views (how many people see your landing page). Infographic engagement time (how long they view it). Locker impression rate (percentage who scroll to locker). CPA completion rate (percentage who complete offers). Download/access rate (percentage who actually access locked content).
Testing Variables:
Infographic Presentation:
Test full-size display vs. partial display with "scroll to see more". Try different image quality and file sizes. Test with and without watermark on image.
Gateway Copy:
Test benefit-focused vs. urgency-focused language. Try different lengths (100 words vs. 250 words). Experiment with bullet points vs. paragraph format.
Offer Selection:
Show different CPA offer types to different visitors. Test number of offers displayed (5 vs. 8 vs. 10). Highlight different "recommended" offers.
Call-to-Action:
Test button text: "Unlock Now" vs. "Get Complete Guide" vs. "Download Full Version". Try different button colors (green, blue, orange). Experiment with button placement.
Optimization Timeline:
Week 1-2: Launch and gather baseline data (100+ visitors minimum) Week 3: Make one change based on data Week 4: Compare results to baseline Week 5+: Implement winning changes, test new variables
Step 7: Scale Your Infographic Strategy
Once your first infographic generates consistent CPA revenue, multiply your efforts:
Create Series:
Develop 5-10 infographics on related topics within your niche. Each links to separate landing page with unique locked content. Cross-promote between infographics. Build comprehensive resource library.
Update Seasonally:
Refresh infographic annually with new data. Update locked content with current strategies. Relaunch with "2024 Version" or "Updated Edition". Previous promotions gain renewed attention.
Repurpose Locked Content:
Convert locked guide into video tutorial series. Create email course from the content. Develop advanced paid course expanding on free locked content. Use as lead magnet for other offers.
Build Traffic Assets:
Create Pinterest boards around your infographic topics. Develop YouTube channel reviewing your infographics. Start email newsletter featuring your infographic series. Build social media following through consistent infographic content.
Common Beginner Mistakes to Avoid
Design Mistakes:
Too much text (keep it visual). Inconsistent styling (use templates). Low quality images (export at high resolution). Unreadable fonts (size 14pt+ for body text). Poor color contrast (dark text needs light background).
Content Mistakes:
Infographic too complex (5-10 points maximum). Locked content doesn't expand on infographic (must provide deeper value). No clear connection between infographic and locked content. Overpromising in infographic, underdelivering in locked content.
Promotion Mistakes:
Posting infographic without landing page link. Sharing only once then forgetting. Ignoring Pinterest (biggest opportunity for infographics). Not optimizing for mobile viewing. Forgetting to add website branding on infographic.
Monetization Mistakes:
Locking the infographic itself (provide it free, lock the detailed guide). Placing locker too early on landing page. Not explaining what's in locked content. Choosing irrelevant CPA offers for your audience.
Beginner's First Week Action Plan
Day 1: Choose your infographic topic using search demand research. Outline 5-10 main points for your infographic.
Day 2: Create your infographic in Canva using a template. Spend time getting layout and text right. Export high-resolution PNG.
Day 3: Write detailed locked content expanding on infographic (2,000+ words). Create 2-3 templates or resources to include. Organize into clear sections.
Day 4: Build landing page with infographic, description, and content locker. Test unlock functionality thoroughly. Ensure mobile display works correctly.
Day 5: Create Pinterest account and post infographic. Share on other social media platforms. Submit to infographic directories.
Day 6: Write blog post about infographic topic, embed image. Start email outreach for guest posting opportunities. Join relevant Facebook and Reddit groups.
Day 7: Analyze first week traffic and engagement. Make list of improvements for Week 2. Plan next infographic topic. Schedule ongoing promotion.
Expected Results Timeline
Week 1: 50-200 views, 5-20 CPA completions if promoted actively Week 2-4: 200-500 views as Pinterest gains traction, 20-60 completions Month 2: 500-1,500 views from cumulative promotion, 60-180 completions Month 3+: 1,000-3,000+ views as SEO and Pinterest mature, 150-450+ completions
At $1.50 average CPA payout: Month 1 = $30-90, Month 2 = $90-270, Month 3+ = $225-675+ per infographic
Create 5-10 infographics following this model = $1,125-$6,750+ monthly potential
Conclusion
Infographics provide the perfect entry point for CPA content locking beginners. They're simple to create with free tools, naturally shareable across social platforms, and create immediate desire for more detailed information.
Your first infographic will take 5-8 hours total: 1-2 hours creating the infographic, 2-3 hours writing locked content, 1 hour setting up landing page, 1-2 hours initial promotion. After that, passive traffic builds through Pinterest, SEO, and social sharing.
Start with one infographic in a topic you know well. Follow this guide exactly, spending time on quality rather than speed. Once you see your first CPA conversions from your infographic, you'll understand the model and can scale by creating additional infographics systematically.
The key is starting simple, testing what works, and scaling your proven approach. Your first infographic might earn $50-$200 monthly, but ten infographics using this same model could generate $500-$2,000+ monthly in passive CPA income—all from visual content you create once and promote strategically.
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